Thursday, October 7, 2010

Sears Raises $12 Million Over Three Years to Support Rebuilding Together's Veterans Housing

Sears' Heroes at Home campaign supports veterans nationwide

WASHINGTON, D.C. - Rebuilding Together, the nation's leading nonprofit organization working to preserve affordable homeownership, announced that Sears has raised $12 million dollars over the past three years for veteran housing projects, as part of Sears' Heroes at Home program. A collaboration between Rebuilding Together and Sears Holdings, Heroes at Home assists military families and veterans across the nation by making necessary repairs, improvements and modifications to their homes.

For the past several years, Sears customers have been given the opportunity to donate in stores or online to Rebuilding Together and the Heroes at Home program. This year, Sears led many additional fundraising efforts to support Rebuilding Together's veteran housing projects. As a result of the targeted campaigns, including a text-to-donate program, CauseWorld mobile phone application and exclusive apparel promotion, Sears raised more than $3.1 million in 2010, which will help modify over 270 veteran homes and nonprofit veterans centers by the end of 2010 alone.

"Sears' ongoing dedication to military veterans through Heroes at Home is appropriately reflected through the reported success and impact the program continues to have on families and communities nationwide," said Gary A. Officer, president and CEO of Rebuilding Together. "The in-store donations and campaigns have given Sears' customers the unique opportunity to become involved in an incredible mission and donate funds to a worthy cause."

717 homes of military families and veterans, and veterans' nonprofit centers have been repaired through Heroes at Home since the program began three years ago. The Heroes at Home projects have ranged from aiding veterans who were unable to complete necessary repairs, to families struggling with the sudden deployment of a family member, forcing them to leave their critical home renovations unfinished.

ABOUT REBUILDING TOGETHER: Rebuilding Together is the nation's leading nonprofit organization working to preserve affordable homeownership and revitalize neighborhoods by providing extensive rehabilitation and modification services to those in need at no cost to those served. With the help of everyday citizen volunteers, skilled trades people, the support of local business and major corporate partners, Rebuilding Together affiliates in America's largest cities and smallest towns make life considerably better for thousands of low-income homeowners and the communities in which they live by completing 10,000 projects per year. Rebuilding Together has programs dedicated to, energy efficiency, veteran's housing, aging in place and gulf coast reconstruction. For more information, visit You can also follow Rebuilding Together on Twitter @rebldgtogthr or become a fan on Facebook at
Media Contact: (202) 518-3500.

ABOUT SEARS HOLDINGS: Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at

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